Summer is almost gone and with it, all the goods our earth has to offer. Therefore, before that happens we turned our eyes in search of someone that does not let those goods perish in vain, but actually makes a good use of them in an eco-friendly way.
Today we talk with Rebeca Krones, the Co-owner of Tropical Traders Specialty Foods, LLC. What does she do, to be more specific? Well, that’s where the title of today’s post kicks in: Tropical Traders produces the Royal Hawaiian Honey brand (www.royalhawaiianhoney.com).
Rebeca started the company in 2005, along with 2 other co-founders: her father, Michael Krones and Luis Zevallos. Together, they formed Tropical Traders, in order to fill the need for locally-produced, raw and organic honey within the state of Hawaii and the U.S.
But who gets buzzed by all the bees? you will ask. That will be her father, Mr. Michael Krones. He keeps all the bees in good shape so that they offer as much honey as it is possible, while Rebeca and Luis pack, market and distribute the products.
As it would be normal, when running a business like the one above, the company is not the only green thing in Rebeca’s life. She is an extremely eco-friendly person herself. Besides running a business that is dedicated to supporting sustainable farming, she is “dedicated to conscious consumerism and consumption, while recycling, composting and re-using as much as possible.” Also, another key advice in order piece of advice on her behalf, when owning a green business is making it authentic. “Make sure you can make the process and story behind your product transparent.” Rebeca tells us proudly.
If the green-ness of her business isn’t quite explicit on its own, here is a certification that will prove to you that she means it: the raw and certified organic honey they produce at Tropical Traders is the first product in the U.S. to obtain certified Carbon free status: 100% of the emissions generated by the packaging components, and in the production and distribution of our products is offset by investing in reforestation and renewable energy projects.
Although 2005, the moment when it all started seems a million years ago, they have succeed in this field because of the dedication and hard work they put every day in their products, but also because “we constantly watch the bottom-line and make cash-flow a priority”, says Rebeca. And the only kind of motivation they need (and they get it day by day) in their customers’ gratitude and addiction to the products. “When I get a phone call or an email telling me someone absolutely loves our honey, it makes my day!”
We wanted to know if they know their competitors and if they ever had any minor quarrel with any of them, but Rebeca, as the kind and gentle person she is, (and she needs to be when handling thousands of angry and stinging bees) tells us that she not only knows very well all her competitors, but also admires them very much and admires their work as well. “I know them, and I admire them, because I know it takes a lot of effort to do what they do.” Thumbs up for the fair play!
She found GreenWeb on Facebook, here: http://www.facebook.com/greenweb and followed the impulse to send us a request to write about her green business story. We hope she isn’t sorry!
So, there you have it: the story of a family who donated their time, efforts and money for the greater good of us having the sweet nectar of buzzzzzing bees at our table anytime.



